We help you change
your story.
Plan a winning communications strategy
Whether introducing products or enhancing processes, "new" can be a hard pill to swallow. In order to transition, your people must understand, accept and adapt in order to drive success in the marketplace. From your message to your messengers, we ensure that you optimize your reach and influence.
Internal / employee communications
How much "face-time" will leadership devote to promoting this change? How well do managers give direction, feedback and information to their teams? We encourage the involvement of your decision-makers, to drive buy-in, change and momentum from employees.
Marketing / sales communications
Who are the external stakeholders this change will reach? Many audiences form and influence opinions about your services and products. We help you execute external communications to manage perception and external acceptance of your transition.
How creative and engaging are your current communication channels? How compelling is your messaging? We ensure your audiences are interested, engaged and motivated to respond.
novel brand communications
© Novel Brand Communications, 2011. All rights reserved.
Faced with the choice between changing one's mind and proving that there is no need to do so, almost everyone gets busy on the proof.
~ John Kenneth Galbraith
Case Study: Cox Enterprises
Cox Enterprises is a leading communications, media and automotive services company with revenues exceeding $15 billion and employing more than 66,000 employees.
Novel Brand planned and executed communications strategy for the successful launch of a set of online tools that allow managers to enter HR transactions directly into HR systems, thereby: saving time for managers and HR reps; reducing paper; and increasing efficiencies in business processes.
