Cox Enterprises is a is a leading communications, media and automotive services company with revenues exceeding $15 billion and employing more than 66,000 employees.
Challenge
Plan/execute communications strategy to launch new set of online tools that allow managers to enter HR transactions directly into HR systems, thereby: saving time for managers and HR reps; reducing paper; and increasing efficiencies in business processes.
Approach
Change communications strategy was planned and executed to generate excitement and curiosity around the new tools; encourage autonomy in HR transactions; and encourage adoption upon launch.
Outcome
- Targeted e-mail campaign, meetings and "sneak peeks" were conducted to market benefits of the new system/process to managers.
- Focus groups were conducted to ensure intuitiveness and overall ease of use could negate need for formal training.
- "Training" tools were developed, including FAQs, fact sheets and quick user guides, to let managers become comfortable with the system's ease of use.
- Webinars were conducted to officially launch the new tools, and to demonstrate the system and tools to managers.
Case Study:
Cox Enterprises
Ensuring manager acceptance of HR Information System enhancements.
novel brand communications
novel brand communications
© Novel Brand Communications, 2011. All rights reserved.
Manager Center launch webinar screen
