case study

© NovelBrand Communications, 2009. All rights reserved.

Situation: In 2005 David Madden, CEO of Container Exchanger, launched the business after realizing a need to introduce a platform for the selling and buying of quality reusable industrial containers and packaging.

The company introduced a similar model in 2009, to provide the same platform for the exchange of industrial racks and shelving, based on its successful model.

Challenge: Help Container Exchanger increase sales by increasing web site traffic, conversions and business leads.

Solution: Novel Brand Communications executed an integrated marketing communications strategy that includes media relations and Internet marketing. We helped the company generate a significant increase in sales by publishing SEO articles, pitching to media and gaining national exposure in trade publications.

"Your work has gotten me national exposure. I'm now being featured in another magazine, because of the article you pitched that was featured in Food Manufacturing Magazine!"

David Madden, CEO

Container Exchanger

Container Exchanger

novel brand communications