South Coast Paper is an independently-owned manufacturer that converts coated, uncoated, photographic and board grades into superior paper products for office or home use.
Challenge: When the company was looking to re-brand and expand its marketplace, they turned to Novel Brand for help.
Solution: We started with a historic account of the company - how it came to be, inspiration of its founding officers, the company's values and culture, and where the company is headed in the next 10 years. We produced content to give every part of the company - from sales to accounting to customer service - consistent messaging and a firm idea of who they were and what they stood for. Our services included:
- Brand identity enhancement
- Positioning tagline
- Market messaging
- Copywriting
- Video scriptwriting
- Press releases
Case Study:
South Coast Paper
Creating a competitive identity for a growing
manufacturer
novel brand communications
novel brand communications
© Novel Brand Communications, 2011. All rights reserved.
Deliverables like the South Coast Paper corporate video helped to position this growing company.
