novel brand communications

You need a fool-proof strategy.

We plan to win.

Discovery: getting down to the nitty-gritty

What is driving your change? We learn about your vision and your business objectives. We discover your unique needs through audits, surveys, focus groups, interviews, etc. From there we decide how to optimize your communications to drive success, and provide you a set of detailed recommendations.

Planning: covering the how, who, when, what and what-ifs

Beyond communication strategies that include channels, timing, messaging and feedback mechanisms, we ensure two-way dialogue to further drive employee participation and ownership. We also have external resources (training, IT) to provide the complete set of solutions for your project's success.

Management: executing with detail and precision

Our skilled project managers keep the reins on your communication projects with pain-staking attention to detail. Our writing, design and development talent is comparable to very high-priced agencies.

Hindsight is foresight

Hind-sight is 20/20. So is foresight. We make sure the two mesh by measuring the impact of our work. Through a combination of online and face to face tools (surveys, focus groups, etc.), we help you document best practices and plan for projects to come.

DISCOVERY

PLANNING

EXECUTION

EVALUATION

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novel brand communications

Case Study: CCi Europe

"Our 'Re-think, Re-align, Re-Invent' campaign was brilliant. It hit the spot dead-on and gets to the heart of what's going on in the newspaper industry today."

V.P. Marketing, CCi Europe

CCi Europe is a 30-year old IT company based in Aarhus, Denmark, with offices in Germany, Australia and the US. CCi sells and supports leading editorial and advertising systems, CCi NewsGate and CCi AdDesk, to news media companies including McClatchy, Tribune and Times of India.

Our challenge was to lead CCi's re-branding efforts to launch next-generation editorial and advertising software in the US, amid a rapidly changing news media marketplace.